Get more pieces of content at a lower cost.
Because you're investing in creation once, all the other pieces of content only have to be curated. This takes a fraction of the time of creating a new piece of content from scratch.
Increase the reach of your message.
Because your content is now in many different formats, it has the potential to reach more people through more channels.
Get more conversion opportunities and drive more leads.
Since your content now lives in multiple places instead of one, you have multiplied opportunities for relevant calls to action, meaning more lead conversions.
Get more organic search rankings.
YouTube is the 2nd largest search engine in the world, but your blog post will never show up in the search results. The only way to rank a piece of content on YouTube is to upload a video version of it. The more places your content lives, the more chances it will be found organically.
Naturally attract more likes and shares on social media.
If your competitors are just posting links to their content, you will beat them by repurposing. Because the content that goes on each channel is curated specifically for that channel, engagement will go up as a result. Higher engagement means more organic likes and shares from your audience.
Quickly distribute your best content to all marketing channels.
Some prefer to read, others to listen, others to watch. With a repurposing system in place, you can quickly take your best content and distribute it to the places your personas prefer. It's no longer an either/or equation.